• 19th to 21st of October 2021 Design Center Linz
    SMART Automation Austria

    Trade fair for industrial automation


Privacy Policy of Reed Messe Salzburg GmbH

Top priority is given to the protection of your private sphere and the security of your personal information! Reed Messe Salzburg GmbH takes data protection very seriously. The following explanation should provide an overview of the measures we take to protect your personal information.


Data protection

For Reed Messe Salzburg GmbH your satisfaction is of utmost importance. The data we collect from you is used to improve our services.

What information do we need and how is it used?
Reed Messe Salzburg GmbH uses the information collected to customise our content, including offers, products and services, to your personal needs and to inform you of the latest developments and innovations.

DECLARATION OF AGREEMENT according to the LAWS OF DATA PROTECTION:On provision of the data the user authorises the use of such data in the joint information system shared by Reed Messe Salzburg GmbH (DVR No. 0079944), Reed Messe Wien GmbH (DVR No. 2108555) and Reed CEE GmbH (DVR Nr. 3003805) for the event marketing purposes of the aforementioned companies. Permission can be withdrawn at any time making any further use of such data unauthorised.
The use of an exhibitor voucher code also implies acceptance of the right to pass on such data to the exhibitor for his/her own product marketing purposes. Permission can be withdrawn at any time making any further use of such data unauthorised. According to § 151 of the industrial laws you have the right to forbid the transfer of your personal details to third parties for marketing purposes.

Third parties may use the advertising services on Reed Exhibitions’ websites to read and place cookies on the user’s browser, and may use web beacons to collect information. In certain areas of our websites we may employ cookies to make our services more user-friendly, effective and safe. Cookies are small text files planted in a computer and saved by your browser. Most of the cookies we use are session cookies deleted automatically after your visit. Other ‘permanent’ cookies remain on your hard drive and enable us to recognise your computer on your next visit. Your browser can also be set to inform you of the placement of cookies. However, we would like to warn you explicitly that certain settings can impair the functioning of the website.


User behaviour

To continually enhance the content, appearance and construction of our web services and product ranges we analyse the behaviour of our customers on our website to establish their interests. The stored data is used to match our content with the interests of customers.

To be able to provide you with the best possible content and most logical additional services, we collect statistics on visitors, their behaviour and related site information to these ends. Such information will be compiled in such a form as makes the identification of individuals impossible.



Some of our forms require the mandatory provision of certain information about yourself. We make great efforts to ensure that only trade visitors gain access to our trade events. Hence, as a rule, on top of your first and surnames we also require your email address and if necessary your company name, postal address and telephone number, as well as statistical details (your sector, your interests, company size). Mandatory provision of such information helps us to process your inquiries efficiently. Private individuals are only granted access to trade fairs with the express permission of the organisers. All additional information goes towards improving our services for you.



For registration for our email newsletter service we only require your email address.
Of course, you may unsubscribe from the newsletter at any time.


Competitions, prize draws, games

If you take part in a competition or wish to take advantage of a special offer, we require your name, your postal and address, in order to be able to notify you of the results.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


We do nothing without first informing you

Use of our website implies acceptance of the right of Reed Messe Salzburg GmbH to collect and use such information as and when it is necessary. Should it be necessary to alter our privacy guidelines or data protection practices, the changes shall be published on this site. Users can inform themselves at any time with regard to the information we collect, how we collect it and the circumstances under which it is used.


Tell us your opinion!

We always welcome your comments and questions regarding data protection. Mail us your comments and questions: info@reedexpo.at. We will reply as soon as possible.


What are “cookies”?

“Cookies” (also known as HTTP cookies, web cookies or browser cookies) are simply small pieces of data, which are stored as text files on your computer, whenever you visit certain websites. Their typical purpose is to help sites remember particular actions you may have done there in the past. For example, cookies may track when you have logged into a site, visited certain pages or clicked certain buttons.

Websites maintained by Reed Exhibitions Limited© (RX) use cookies to improve your user experience. In many cases, cookies are even essential for certain features of a site.

    For example, we use cookies to:
  • Remember when you have logged into a site.
  • Remember your user preferences, searches and favourites.
  • Track your usage of a site, via WebAbacus© and Google Analytics©.
  • Track the success of our marketing campaigns. Additionally, RX websites have a small set of carefully selected third-party providers.
    These third-parties use cookies to:
  • Target more relevant advertisements to you (DoubleClick™, 6-degrees©)
  • Enable social media sharing (AddThis©, Facebook©, Twitter©, YouTube©)
  • Ensure better service delivery (Ooyala®) You can view a full list of all cookies used by RX websites in the “What cookies do we use and why?” section.

Are cookies harmful?

Cookies cannot harm you or your computer. They cannot contain viruses, cannot install harmful software and cannot damage your computer in any way. Although RX uses cookies to gather encrypted information to improve your user experience, this information is never personally identifiable. We do not use cookies to store any sensitive information, such as name, address or contact details.

Despite this, if you do wish to disable or remove cookies, please see the “Help” section of your browser or mobile device. Each browser or device handles the management of cookies differently, so you will need to refer to your appropriate “Help” documentation. However, as mentioned, please be aware that cookies are essential for certain features of an RX site to work properly.

Why are we telling you this?

The information provided here on the use of cookies on RX websites demonstrates our compliance with recent cookie legislation. We also want you, as a valued RX website user, to fully understand your privacy, how cookies affect you and to be entirely comfortable with your RX website experience.

We trust that this information eases any concerns you may have had about your privacy and safety with cookies. BY CONTINUING TO USE OUR WEBSITE, YOU AGREE TO BE SUBJECT TO THE TERMS OF THIS COOKIES POLICY AND OUR USE OF COOKIES AS DISCLOSED IN THIS POLICY.

What cookies do we use and why?

The following shows the full list of platform cookies, used throughout all RX websites.

Name Owner Duration Purpose
__utma Google Analytics 2 years Google Analytics© is another analytics solution, which provides information about your activity on an RX website. As with WebAbacus?, this helps us to understand what works on the site and better tailor it to your needs. This cookie is used to determine unique visitors to an RX website. It is updated with each page view.
_utmb Google Analytics 30 minutes This is another Google Analytics© cookie. It is used to establish a user session with an RX website.
_utmc Google Analytics None This is another Google Analytics© cookie. It determines whether or not a new session has been created.
_utmz Google Analytics 6 months This is another Google Analytics© cookie. It is used to identify how you arrived at the site, whether via a direct method, a referring link, a website search or a campaign, such as an advertisement or email link. This cookie is used to calculate search engine traffic, advertisement campaigns and page navigation. It is updated with each page view.
_utmv Google Analytics 2 Jahre This is an optional addtional cookie set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie is used when site owners create custom visitor-level variables for customising what can be measured. The cookie is updated every time data is sent to Google Analytics. It has a default lifespan of two years, although this can be customised by site owners.
reed_id Reed Messe Salzburg GmbH 1 Jahr Here the visitor to the site is assigned to to recognize you and to offer services
ds_cookie Reed Messe Salzburg GmbH 1 Jahr This cookie is set when you dismiss the "Privacy and Cookies" message, displayed at the bottom of an RX website. Once set, it ensures you will not be shown this message again.



We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.